BevCanna Enterprises appoints premium beverage pioneer Douglas Mason to its independent advisory board

Mason has spent nearly two decades as founder CEO of Clearly Food & Beverage Company Ltd and was the CEO of Naturally Splendid Enterprises from 2017 to 2019

Bevcanna Enterprises said it will leverage Mason's experience within the Californian cannabis industry as it grows its business in that marketplace

BevCanna Enterprises Inc () (), a dominant player in the infused cannabis beverages industry, said Monday that the company’s board has appointed beverage industry pioneer Douglas Mason to its independent advisory board.

As an experienced C-suite level executive and board member in the hemp processing and natural foods sector, Mason spent nearly 20 years leading Clearly Food & Beverage Company Ltd (NASDAQ:CCBC). In his role as founder CEO he led the company to annual sales of more than $155 million.

The Vancouver-based firm said Mason will share his beverage expertise with BevCanna as it continues on its rapid growth trajectory, and will work with the company on identifying and securing domestic and international M&A opportunities.

READ: BevCanna inks supply agreement with Weed Pool to bring line of cannabis-infused products to Saskatchewan

Mason now retains board-level roles at a number of public companies, including the role of Board Chair at Californian cannabis company Holdings Inc (). He was also a board member of hemp processor and natural food manufacturer Naturally Splendid Enterprises Ltd () () for four years and served as the company’s CEO from 2017 to 2019.

"We're very pleased to add an expert of Mr Mason's breadth and calibre to the BevCanna team," BevCanna Chief Strategic Officer John Campbell said in a statement.

"His significant experience in both the natural foods and the premium beverages sectors will be invaluable as we begin to develop our domestic and international beverage commercialization strategies. We'll also leverage his experience within the Californian cannabis industry as we grow our business in that marketplace."

BevCanna uses patented technology to make water-soluble cannabinoid infusions using THC and CBD from cannabis and hemp for in-house brands and white-label clients.

"BevCanna is at the forefront of a major disruption within the premium recreational beverage category," said Mason. "I'm excited to join the company at this critical stage in its development and am confident that my experience within the sector can be an asset to the organization."

Contact the author Uttara Choudhury at [email protected]

Follow her on Twitter: @UttaraProactive

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