Heritage Cannabis to sell its products in Alberta

The vertically integrated cannabis company has inked an agreement with Alberta Gaming, Liquor & Cannabis to sell Heritage products in the province

CEO Clint Sharples said Heritage’s products — both the Purefarma and Pura Vida brands — are award-winning, superior products at affordable prices

Heritage Cannabis Holdings Corp () () (FRA:2UE), a seed-to-sale, vertically integrated cannabis business, announced on Wednesday that it has signed an agreement with Alberta Gaming, Liquor & Cannabis to sell Heritage products in the province.

“On the heels of Heritage already selling out some of our products in British Columbia — which we see as a clear indication of the strong demand for our full spectrum products — we are very pleased to have reached this milestone with the province of Alberta as it puts us closer to launching our products in that province in the near future,” said Heritage Cannabis CEO Clint Sharples.

“With recent trends leaning toward product quality and price being the highest among product characteristics sought after by consumers, Heritage’s products — both the Purefarma and Pura Vida brands — offer exactly that: award-winning, superior products at affordable prices.”

READ: Heritage Cannabis is pioneering the seed-to-sale cannabis model

Heritage’s products have a strong customer following supported by multiple industry awards. Pura Vida THC and CBD extract products have received first place awards in the 2016 Emerald Cannabis Cup. In the 2017 High Times Cannabis Cup, they also placed first in the Best Vaporizer and Sativa Concentrate categories and took second place for both Indica and Hybrid Concentrates. In the 2018 Emerald Cannabis Cup, Pura Vida placed first and third in the concentrate and flower categories.

"We've been carrying Heritage Cannabis vape products at our store since September," said Michael Adams, the owner of the Spiritleaf franchise in West Kelowna, British Columbia.

"It's great to be able to offer our customers a variety of full spectrum, terpene rich, vape cartridge options, whether it's CBD, indica, sativa, or hybrid. I think that these products will prove to be popular in Alberta as they have been in our location."

Heritage’s subsidiaries Voyage Cannabis Corp and CannaCure Corp are both Health Canada-approved licensed cannabis producers, while Purafarma Solutions provides extraction services and BriteLife Sciences focuses on the medical market. In the US, Heritage operates under Opticann Inc, a Colorado based oral and topical cannabinoid company with the rights to exclusively sell CBD and CBG products.

Contact the author Uttara Choudhury at [email protected]

Follow her on Twitter: @UttaraProactive

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