Revisiting the firm’s approach to clients with marijuana-related businesses ranked among a handful of initial items that Merrill Lynch Wealth Management executives have tackled in their Project Thunder initiative. The campaign, launched last week, is aimed at addressing frustrations and pain points endured by the brokerage’s financial advisors.
Merrill executives unveiled plans for “streamlining” and adding more “flexibility” to the process of onboarding clients who own or invest in marijuana-related businesses, as part of the new initiative, according to an internal message sent by the executives to advisors on Wednesday.