One of the most respected cannabis entrepreneurs and activists, Kris Krane, is joining New York-based KCSA Strategic Communications, to lead its new Chicago office.
According to information procured exclusively ahead of an official announcement, Krane, former president of 4Front Ventures, a cannabis multi-state operator (MSO) once valued at more than $1 billion, will focus on business development and client advisory at KCSA’s Windy City office. He will also become a recurring participant in the communication firm’s “The Green Rush” podcast.
According to Krane, what drove him to KCSA was his six-year experience as a client. “I had the opportunity to see their professionalism and dedication to the cannabis industry firsthand.”