Vertically Integrated Companies
Vertically-integrated cannabis businesses participate in each part of the cannabis market: here's what you need to know to set one up. When vertical integration works, the consumer typically gets a higher-quality, fresher and cheaper product. You own all parts of the supply chain, and therefore control costs along the way, dictate the final price of products, and capture all of the value created from beginning to end. Specialization has its benefits too – like providing a service more efficiently, and typically at a lower cost than competitors.