() () is entering the direct-to-consumer recreational cannabis market to sell products by licensed retailers via its online platform CannMart.com and its recently launched program VendorLink.
The Toronto-based company announced Tuesday it is collaborating with cannabis firm High Tide Inc () () that will see subsidiaries of both companies make recreational products available exclusively on CannMart.com for a one-year term, subject to renewals.
Around 40 products earmarked for the recreational market will be made available to consumers in Saskatchewan, with weekly inventory changes and additional products to be made available, according to the firm.
Launched as an online platform for the medical cannabis market, CannMart.com provides customers with a diverse selection of hand-selected products from a multitude of federally-licensed cultivators. VendorLink allows brands and vendors to upload and sell cannabis accessory products directly to CannMart customers.
Namaste CEO Meni Morim called the news a “landmark moment” for the company.