Data shows women continuing to gain market share of cannabis sales

As women purchase more and more cannabis, brands should shift product development and marketing strategies to meet their varying preferences

Akerna (Nasdaq: KERN), a leading enterprise software company and the developer of the most comprehensive technology infrastructure, ecosystem, and compliance engine powering the global cannabis industry, released a data report on women's cannabis shopping habits as the demographic group continues to gain market share, up 3.3% since 2019. 

When considering the millions of US cannabis consumers, these year over year shifts are quite sizeable and could have a significant impact on future product development: