As women purchase more and more cannabis, brands should shift product development and marketing strategies to meet their varying preferences
Akerna (Nasdaq: KERN), a leading enterprise software company and the developer of the most comprehensive technology infrastructure, ecosystem, and compliance engine powering the global cannabis industry, released a data report on women's cannabis shopping habits as the demographic group continues to gain market share, up 3.3% since 2019.
When considering the millions of US cannabis consumers, these year over year shifts are quite sizeable and could have a significant impact on future product development:
Original author: Cannabis News